Consulting & support in Education Marketing

We advise you on strategic issues relating to student and course marketing.

A targeted and effective marketing approach to potential course and education participants is a key challenge for universities and educational associations.

We have been dealing with topics related to student marketing and university branding for many years and would be happy to support you in developing strategies and measures. Thanks to our experience in education marketing, we are the ideal partner for you.

Our Offers

Education marketing for lasting success.

Development of an education brand

A strong educational brand is the cornerstone of successful educational marketing. In our strategy consulting services, we work with you to develop a customized roadmap that reflects your corporate goals and culture. This means that, …

You have defined your brand as the strategic foundation for successful student marketing and understand how to use it successfully in your mix of tools.
They know their most important target groups and their motives, needs, and frustrations in the marketing process, which in turn enables them to address them in the best possible way.

Developing an optimal marketing approach

We define goals, roles, and scope so that starting points and objectives are clear and focused. Through workshops, we develop the most important tools in education marketing, such as identifying target groups using a persona concept, determining measures to be taken based on the customer journey, and identifying a USP in comparison with competitors.

On this basis, you will receive specific recommendations for developing your education marketing and tailoring it to the needs of your target groups. This ensures that you address and attract the right prospects for your educational offerings.

Good reasons for a partnership with us

Extensive experience in education marketing

Clear focus on strategy development with handover to creative agency partner

Clear and targeted methodology for fast results

Efficient and streamlined approach for fair pricing

Examples of implementation

Course marketing for Swisssolar

Target check and verification scope
Persona development with co-creation workshops
Competitor analysis
Evaluate USP Swisssolar Bildung with short survey
Marketing measures along the customer journey

Student Marketing UZH

Goal matrix and role definition
Customer journey analysis for key personas
Development of measures for targeted student outreach

Our team of consultants

Markus Kühne lic.oec HSG

Over 20 years of experience in HR, marketing and careers in the financial industry, IT and the education sector
Lecturer in employer branding, HR marketing and development at the Executive School of the HSG & the SG Academy
Various consulting projects for corporate clients in the areas of employer branding & HR

Patrik Sonderegger lic.oec HSG

Over 20 years of experience in marketing & branding, career & community management in the consumer goods and education sectors
Various consulting projects for corporate clients in the areas of branding, marketing and employer branding

Interested?

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