Consultancy & support for Employer Branding

 

We advise you on your strategic questions in the area

of employer branding

Employer Branding Beratung mit Wirkung

An employer branding strategy is of central importance for companies to be successful in the competition for talent - especially in today's labour market, which is strongly influenced by the shortage of skilled workers, demographic developments and changing values.

We have been dealing with HR marketing & employer branding topics for many years and are happy to support you in the further development of your employer brand and the development of specific HR marketing measures. Thanks to our experience in both marketing and HR management, we are an ideal partner for all employer branding topics and digital IT tools.

Our offers

Employer branding consulting: focus on your employer brand

A strong employer branding strategy is the cornerstone of a successful employer brand. In our strategy consulting, we work with you to develop a customized roadmap that reflects your corporate goals and culture. that means ...

  • You have defined your employer value proposition as a strategic foundation for successful employer marketing and know how to use it successfully in a mix of instruments
  • They know their most important employee groups and their motives, needs and frustrations in the recruitment process, which in turn enables them to address them optimally in the recruitment process
  • They are aware of the need for action in their recruitment process and have identified the priority levers for optimizing personnel marketing. They also develop targeted measures to improve their recruitment process
  • You will receive tools and knowledge to independently implement future employer marketing measures and to continuously adapt and optimize them to the needs of the job market

How is your employer brand currently perceived? In our analysis of your current employer brand and the communication channels you use, we determine how your employees, potential applicants and the public see your company. We use interviews and data analyses to identify strengths and areas for action.

On this basis, you will receive specific recommendations to further develop your employer brand and adapt it to the needs of your target groups. In this way, we ensure that your brand is strengthened from within and that you can attract and retain the best talent in the long term.

How are your competitors positioning themselves in the battle for the best talent? Our competitive analysis gives you in-depth insights into your competitors' employer branding strategies. We identify strengths and weaknesses as well as opportunities and risks on the market so that you can stand out in a targeted manner. We analyze your current differentiators and your most important communication channels and compare them with those of your competitors. We use these findings to develop approaches that clearly differentiate your employer brand and sustainably increase your attractiveness as an employer.

You will also receive best-practice ideas for the further development of your employer brand. 

Good reasons for a partnership with us

Combination of HR expertise and marketing professionals

Clear focus on strategy development, creation can be implemented with partner agencies

Many years of experience in management positions in HR and marketing

Expand your product portfolio and take advantage of opportunities

Examples of implementation

 

  • EVP Development
  • Persona definition using workshops and surveys
  • Competitor analysis
  • Co-design strategy conference on employer branding

 

 

  • Benchmarking of 12 benchmarking companies
  • Best-practice comparison: brief analysis of 3-5 “top employers” from other sectors
  • Analysis of current LLB employer branding and elaboration of potential for improvement

 

The following results are part of the project:

  • Definition of the most important employee groups based on the persona model
  • Development of the employer value proposition based on the icommit employee survey for the strategic design of employer marketing
  • Development of new, targeted measures to optimize recruitment channels and the application process

Our team of consultants

Markus Kühne lic.oec HSG

  • Over 20 years of experience in HR, marketing and careers in the financial industry, IT and the education sector
  • Lecturer in employer branding, HR marketing and development at the Executive School of the HSG & the SG Academy
  • Various consulting projects for corporate clients in the areas of employer branding & HR

Patrik Sonderegger lic.oec HSG

  • Over 20 years of experience in marketing & branding, career & community management in the consumer goods and education sectors
  • Various consulting projects for corporate clients in the areas of branding, marketing and employer branding

Interested?

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